Air Jordan 1 High SwitchPurple Pulse

In 1984, Nike partnered with basketball icon Michael Jordan to create the Air Jordan. Originally designed by Peter Moore, the first shoe, the Air Jordan 1, was released in 1985 and set a new standard for athletic footwear by introducing bold color schemes and Nike’s air cushioning technology. Michael Jordan’s stellar NBA career elevated the brand’s status, leading to the introduction of signature shoes featuring advanced technologies such as visible air cushioning units, carbon fiber panels and innovative cushioning systems like Zoom Air. Over the decades, Air Jordan has expanded its reach and elevated the brand’s prestige and creativity through strategic collaborations with notable athletes such as Carmelo Anthony, as well as with influential designers and brands such as Travis Scott, Dior and OFF-WHITE.